My work spans many industries and comes in all sizes.
From surfing to cloud software solutions, startups to enterprise.
“Design is just problem solving within a set of constraints. In the grand scheme of things, it rarely has anything to do with graphics.”
— Adam Morse
What I do
I align the needs of people, the possibilities of technology and business requirements to either make money (growth) or save money (efficiency). The best way to remove the friction comes from the collective minds of those who do it most - you & your customers. I specialise in finding the balance: facilitating the understanding, synthesising insights and strategising action.
Help you enhance your customer's experience, achieve your goals and see a return on investment for your efforts - because if you don't, then what's the point?
We'll achieve all of this by closing the gap between how it's being done and what people actually want. And the best way to know so comes from the collective minds of those who do it most - your audience.
Understanding Your Audience Designing the right thing
- Problem Definition
- User Research
- Market Research
- Competitive Analysis
- Feasibility Studies
Developing Your Solution
Designing the thing right
- Websites, Apps & Software
- Prototypes
- Design & Build - UX/UI Design
- Review & Improve
- Learn, Test, Measure
UX Strategy
Making it happen!
- Focusing efforts on areas that make the most impact
- Efficiency on achieving impact
- Executing roadmaps we've prioritised of effort vs impact for streamlined success
The real outcomes of
user-centric, informed decisions
Return on Investment (ROI)
Without it, what's the point?
↑ Sales & revenue (make money)
↑ Increase efficiency (save money)
↓ Failed attempts & wasted efforts
↑ Satisfaction & delight
↑ Engagement & loyalty
↑ Poolside pinàs 
Work
Examples of how informed decisions propelled my clients forward.
Mobile First Redesign Concept
Redesigning the surf forecasting experience for more efficient & regular use.
Company
SwellNet
Role
UX & UI Design, Research, Prototyping & Testing.
Outcomes
Significantly Improved usability, the success rate on achieving tasks was 60% higher, users were 70% more satisfied with the same services yet redesigned, and an 80% increase in member interest to sign up.
8 min read
UX Research, Strategy & Product Roadmapping
Using customer research, industry knowledge and competitive analysis to determine a roadmap of actions that will deliver most impact for effort.
Company
Yugen Surfboards
Role
Customer Research, Competitor Analysis, User Interviews, Synthesizing Data, Customer Journey Mapping, Product Roadmapping, Wireframes, Content Plan, Online Strategy.
Outcome
A clear plan of how to execute online strategy & where efforts will yield the highest return.
Full case study coming soon...
Digitisation of Business Process & Workflow Improvements
Reshaping a government department's cumbersome process, to become digital, widely accessible, light and publicly available enabling $100,000's in cost savings.
Company
Digitising a manual internal process & paper-based system for an agency’s government client.
Role
Discovery and design workshops, focus groups, testing, UX / UI design for desktop, stakeholder presentations & demos.
Outcome
Launched an MVP with 70% higher success in achieving tasks, rolled it out across a government-wide department with readiness for general public use.
As this project is confidential, I can share censored content upon enquiry.
UX/UI Design Strategy for Multi-Stream Projects
Fast-paced understanding of multiple business requirements, creating an effective design strategy to roll out designs quickly saving developers time.
Company
Multi-stream digitisation project for an agency’s government client.
Role
Led the interpretation of client & business requirements to create UX/UI design for multiple agile teams, market research, competitive audits, gap analysis between design & build, design system strategy.
Outcome
Consistent UX/UI across multiple projects, efficient execution of designs saving development time.
As this project is confidential, I can share censored content upon enquiry.
Website Strategy & Redesign for More Bookings
Redefining how a unique gym communicates it's offerings to get new people involved.
Company
Surfers Gym
Role
Website Strategy, UX Design & Build
Outcomes
Increased memberships & site use, and efficiencies of booking & staff management. Surfers Gym hit their yearly new membership goal within 2 months of the site's launch.
5 min read
Online Presence Strategy, Design & Launch
Re-defining Tropiques online presence & strategy to cater to their user's stage of purchase within the customer journey.
Company
Tropique Australia
Role
User research, competitive analysis, Journey Mapping, UX Design, UI & Build
Outcomes
Doubled online sales, doubled the avg time visitors spend on the site, reduced staff maintenance time on website.
5 min read
Online Strategy, Information Architecture and Usability
Understanding then executing the most logical method for categorising and selling photos.
Company
Chronicles of Christie
Role
User Research, Web Strategy, Design & Build
Outcomes
Catalogues of photo's available for Aus. printing, 70% improvement on the success rate of tasks vs competitors.
Full case study coming soon...
Case studies coming soon...
Watch this space to see how these companies increased sales and efficiency.
Working within our budget, Ryan was still able to turn our website around to make it much more user friendly and aesthetically pleasing, making customers intrinsically drawn to our site and browsing leading to an obvious increase in sales. Ryan was fantastic to work with and really took the time to understand us and our brand. We look forward to working him again.
- Alice, SAUCE Swim
Ryan assisted our team with an extremely challenging project. He demonstrated an ability to persuade and influence his coworkers and provide leadership to assist us in articulating some of the questions that needed to be answered. He used his problem-solving capabilities to redefine the existing business model, in order to relieve us from some of the issues with our fractured workflow, while at the same time ploughing through a multitude of user stories. Ryan was calm, measured and worked at a furious pace! His skillset is matched with either small, mid-tier or global corporations.
- Gabrielle, Experience Designer (Client Side)
Curious on how UX will benefit you?
For every $1 invested in user experience, you'll see between $2 & $100 in return.
Drop me a message to schedule a 15min discovery call.
Or let's keep in touch.
Let's connect on LinkedIn
Thanks for dropping by!