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Hello! I'm Ryan - a Human Centred Designer.

I help businesses grow 
through putting people at the heart of their decisions.

What's Human Centred Design (HCD) and why does it matter? 

It's designing people first, focusing on outcomes that matter. Making something look pretty is one thing - knowing if you even need it in the first place, how it should work and why is another. 

Design should be so seamless you don't need to think about anything other than, the outcome you want. For instance, you want to enter a building, how would you open this door? →

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Erm, to push or pull? And which door?

“You have to start with the customer experience,
then work your way back to technology”

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Steve Jobs

So, what do I do?

Enhance your customer's experience. You'll achieve your goals and see a return on investment for your efforts - because if you don't, then what's the point? So there lies your challenge.

How do you know what you're working on will benefit your biz and provide you return? By closing the gap between how it's being done and what people actually want. And the best way to do so, comes from the collective minds of those who do it most - your customers.

Enhance your customer's experience. You'll achieve your goals and see a return on investment for your efforts - because if you don't, then what's the point? So there lies your challenge.

How do you know what you're working on will benefit you're biz and provide you return? By closing the gap between how it's being done and what people actually want. And the best way to do so, comes from the collective minds of those who do it most - you're customers.

Understanding Your Audience

  • Problem Definition
  • User Research
  • Market Research
  • Competitive Analysis
  • Feasibility Studies

Developing Your Solution

  • Websites, Apps & Software
  • Prototypes
  • Design & Build  
  • Review & Improve
  • Learn, Test, Measure 

Strategy

  • Focusing your efforts on the areas that make the most amount of difference
  • Focus your activities on efficiency
  • Develop roadmaps that prioritise effort vs impact for maximum success

The real outcomes of
great design »

Return on Investment (ROI)

↓ Failed attempts & wasted efforts
↑ Increased efficiency of achieving success
↑ Satisfaction & delight 
↑ Sales & revenue  
↑ Engagement & Loyalty 
↑ Poolside Pinàs 🍹

A small example..

Seemingly simple, big outcomes achieved.
Click and drag the bar to see old vs new. 

My work spans many industries and comes in all sizes. From swimwear to surfing, photographers to bookkeepers, startups to enterprise. There's always room for innovation & improvement.

Select Works

Clients Past & Present

Surfers Gym

Project Website Refinement & Strategy
Role 
Human Centred Design
Outcomes 
Increased memberships & site use, streamlined booking & sign-ups.

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Tropique Australia

Project New E-commerce Store
Role 
Human-Centred Design, Design & Build
Outcomes
 Doubled online sales, doubled the time spent on site, reduced staff managing the site.

Various Projects

Project Multiple
Role
UX, Design & Builds
Outcomes
Increased sales, usability, comprehension, engagement & more. 

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Working within our budget, Ryan was still able to turn our website around to make it much more user friendly and aesthetically pleasing, making customers intrinsically drawn to our site and browsing leading to an obvious increase in sales. As a whole our site now flows better and has a cohesive colour scheme and font type, keeping us on brand. Ryan was fantastic to work with and really took the time to understand us and our brand. We look forward to working him again. 

- Alice, SAUCE Swim

Want to work together?

Thanks for dropping by.

Questions or comments? 

Or not quite ready to chat?

Follow me on Instagram or let's connect on LinkedIn