What's Human Centred Design (HCD) and why does it matter?

It's designing people first, focusing on outcomes that matter. Making something look pretty is one thing - knowing if you even need it in the first place, how it should work and why is another.

Design should be so seamless you don't need to think about anything other than, the outcome you want. For instance, you want to enter a building, how would you open this door? →

Erm, to push or pull? And which door?

“You have to start with the customer experience,
then work your way back to technology”

Steve Jobs

So, what do I do?

Enhance your customer's experience. You'll achieve your goals and see a return on investment for your efforts - because if you don't, then what's the point? So there lies your challenge.

How do you know what you're working on will benefit your biz and provide you return? By closing the gap between how it's being done and what people actually want. And the best way to do so, comes from the collective minds of those who do it most - your customers.

Enhance your customer's experience. You'll achieve your goals and see a return on investment for your efforts - because if you don't, then what's the point? So there lies your challenge.

How do you know what you're working on will benefit you're biz and provide you return? By closing the gap between how it's being done and what people actually want. And the best way to do so, comes from the collective minds of those who do it most - you're customers.

Understanding Your Audience

Problem Definition
User Research
Market Research
Competitive Analysis
Feasibility Studies

Developing Your Solution

Websites, Apps & Software
Prototypes
Design & Build
Review & Improve
Learn, Test, Measure

Strategy

Focusing your efforts on the areas that make the most amount of difference
Focus your activities on efficiency
Develop roadmaps that prioritise effort vs impact for maximum success

The real outcomes of
great design »

Return on Investment (ROI)

↓ Failed attempts & wasted efforts
↑ Increased efficiency of achieving success
↑ Satisfaction & delight
↑ Sales & revenue
↑ Engagement & Loyalty
↑ Poolside Pinàs 🍹

A small example..

Seemingly simple, big outcomes achieved.
Click and drag the bar to see old vs new.

My work spans many industries and comes in all sizes. From swimwear to surfing, photographers to bookkeepers, startups to enterprise. There's always room for innovation & improvement.

Select Works

Clients Past & Present

Surfers Gym

Project Website Refinement & Strategy
Role Human Centred Design
Outcomes Increased memberships & site use, streamlined booking & sign-ups.