Work
Examples of how a user-centred approach informs decisions, and propels businesses forward.
Mobile First Redesign Concept
Redesigning the surf forecasting experience for more efficient & regular use.
Company
SwellNet
Role
UX & UI Design, Research, Prototyping & Testing.
Outcomes
Significantly Improved usability, the success rate on achieving tasks was 60% higher, users were 70% more satisfied with the new layout, and an 80% increase in member interest to sign up.
8 min read
UX Research, Strategy & Product Roadmapping
Using customer research, industry knowledge and competitive analysis to determine a roadmap of actions that will deliver most impact for effort.
Company
Yugen Surfboards
Role
Customer Research, Competitor Analysis, User Interviews, Synthesizing Data, Customer Journey Mapping, Product Roadmapping, Wireframes, Content Plan, Online Strategy.
Outcome
A clear plan of how to execute online strategy & where efforts will yield the highest return.
Full case study coming soon...
Digitisation of Business Process & Workflow Improvements
Reshaping a government department's cumbersome process, to become digital, widely accessible, light and publicly available enabling $100,000's in cost savings.
Company
Digitising a manual internal process & paper-based system for an agency’s government client.
Role
Discovery and design workshops, focus groups, testing, UX / UI design for desktop, stakeholder presentations & demos.
Outcome
Launched an MVP with 70% higher success in achieving tasks, rolled it out across a government-wide department with readiness for general public use.
As this project is confidential, I can share censored content upon enquiry.
UX/UI Design Strategy for Multi-Stream Projects
Fast-paced understanding of multiple business requirements, creating an effective design strategy to roll out designs quickly saving developers time.
Company
Multi-stream digitisation project for an agency’s government client.
Role
Led the interpretation of client & business requirements to create UX/UI design for multiple agile teams, market research, competitive audits, gap analysis between design & build, design system strategy.
Outcome
Consistent UX/UI across multiple projects, efficient execution of designs saving development time.
As this project is confidential, I can share censored content upon enquiry.
Website Strategy & Redesign for More Bookings
Redefining how a unique gym communicates it's offerings to get new people involved.
Company
Surfers Gym
Role
Website Strategy, UX Design & Build
Outcomes
Increased memberships & site use, and efficiencies of booking & staff management. Surfers Gym hit their yearly new membership goal within 2 months of the site's launch.
5 min read
Online Presence Strategy, Design & Launch
Re-defining Tropiques online presence & strategy to cater to their user's stage of purchase within the customer journey.
Company
Tropique Australia
Role
User research, competitive analysis, Journey Mapping, UX Design, UI & Build
Outcomes
Doubled online sales, doubled the avg time visitors spend on the site, reduced staff maintenance time on website.
5 min read
Online Strategy, Information Architecture and Usability
Understanding then executing the most logical method for categorising and selling photos.
Company
Chronicles of Christie
Role
User Research, Web Strategy, Design & Build
Outcomes
Catalogues of photo's available for Aus. printing, 70% improvement on the success rate of tasks vs competitors.
Full case study coming soon...
Working within our budget, Ryan was still able to turn our website around to make it much more user friendly and aesthetically pleasing, making customers intrinsically drawn to our site and browsing leading to an obvious increase in sales. Ryan was fantastic to work with and really took the time to understand us and our brand. We look forward to working him again.
- Alice, SAUCE Swim
Ryan assisted our team with an extremely challenging project. He demonstrated an ability to persuade and influence his coworkers and provide leadership to assist us in articulating some of the questions that needed to be answered. He used his problem-solving capabilities to redefine the existing business model, in order to relieve us from some of the issues with our fractured workflow, while at the same time ploughing through a multitude of user stories. Ryan was calm, measured and worked at a furious pace! His skillset is matched with either small, mid-tier or global corporations.
- Gabrielle, Experience Designer (Client Side)
Curious on what UX will do for you?
For every $1 invested in user experience, you'll get between $2 & $100 in return.
With many projects to back this up, enquire to see what I can do for you.
Thanks for dropping by!