Work

Examples of how informed decisions propelled my clients forward.

Mobile First Redesign Concept

Redesigning the surf forecasting experience for more efficient & regular use.  

Company

SwellNet

Role

UX & UI Design, Research, Prototyping & Testing.

Outcomes

Significantly Improved usability, the success rate on achieving tasks was 60% higher, users were 70% more satisfied with the new layout, and an 80% increase in member interest to sign up.

8 min read

UX Research, Strategy & Product Roadmapping

Using customer research, industry knowledge and competitive analysis to determine a roadmap of actions that will deliver most impact for effort. 

Company

Yugen Surfboards

Role

Customer Research, Competitor Analysis, User Interviews, Synthesizing Data, Customer Journey Mapping, Product Roadmapping, Wireframes, Content Plan, Online Strategy. 

Outcome

A clear plan of how to execute online strategy & where efforts will yield the highest return.

Full case study coming soon...

censored-workshop-2

Digitisation of Business Process & Workflow Improvements

Reshaping a government department's cumbersome process, to become digital, widely accessible, light and publicly available enabling $100,000's in cost savings.  

Company 

Digitising a manual internal process & paper-based system for an agency’s government client.

Role

Discovery and design workshops, focus groups, testing, UX / UI design for desktop, stakeholder presentations & demos. 

Outcome

Launched an MVP with 70% higher success in achieving tasks, rolled it out across a government-wide department with readiness for general public use. 

As this project is confidential, I can share censored content upon enquiry.

User-Testing-Ryan-Thomas

UX/UI Design Strategy for Multi-Stream Projects

Fast-paced understanding of multiple business requirements, creating an effective design strategy to roll out designs quickly saving developers time.

Company

Multi-stream digitisation project for an agency’s government client.

Role

Led the interpretation of client & business requirements to create UX/UI design for multiple agile teams, market research, competitive audits, gap analysis between design & build, design system strategy.

Outcome

Consistent UX/UI across multiple projects, efficient execution of designs saving development time.

As this project is confidential, I can share censored content upon enquiry.

Blurred-User-Flow

Website Strategy & Redesign for More Bookings

Redefining how a unique gym communicates it's offerings to get new people involved. 

Company

Surfers Gym 

Role

Website Strategy, UX Design & Build

Outcomes

Increased memberships & site use, and efficiencies of booking & staff management. Surfers Gym hit their yearly new membership goal within 2 months of the site's launch. 

5 min read

Online Presence Strategy, Design & Launch

Re-defining Tropiques online presence & strategy to cater to their user's stage of purchase within the customer journey. 

Company

Tropique Australia

Role

User research, competitive analysis, Journey Mapping, UX Design, UI & Build

Outcomes

Doubled online sales, doubled the avg time visitors spend on the site, reduced staff maintenance time on website.

5 min read

Tropique-1

Online Strategy, Information Architecture and Usability

Understanding then executing the most logical method for categorising and selling photos. 

Company

Chronicles of Christie

Role

User Research, Web Strategy, Design & Build

Outcomes

Catalogues of photo's available for Aus. printing, 70% improvement on the success rate of tasks vs competitors. 

Full case study coming soon...

Chronicles

Working within our budget, Ryan was still able to turn our website around to make it much more user friendly and aesthetically pleasing, making customers intrinsically drawn to our site and browsing leading to an obvious increase in sales. Ryan was fantastic to work with and really took the time to understand us and our brand. We look forward to working him again. 

- Alice, SAUCE Swim

Ryan assisted our team with an extremely challenging project. He demonstrated an ability to persuade and influence his coworkers and provide leadership to assist us in articulating some of the questions that needed to be answered. He used his problem-solving capabilities to redefine the existing business model, in order to relieve us from some of the issues with our fractured workflow, while at the same time ploughing through a multitude of user stories. Ryan was calm, measured and worked at a furious pace! His skillset is matched with either small, mid-tier or global corporations.

- Gabrielle, Experience Designer (Client Side)

Curious on what UX will do for you? 

For every $1 invested in user experience, you'll get between $2 & $100 in return.
With many projects to back this up, enquire to see what I can do for you.

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