"Knowledge speaks, but wisdom listens"
- Jimi Hendrix
Cost vs Impact
It doesn't matter the maturity of your business nor your budget, there's always a way to listen to your customers, harness insight and turn understanding into informed action → something's always better than nothing. When you focus your efforts on the places that make the greatest impact, the work well and truly pays for itself.
Crafting the perfect mix
I specialise in finding the balance.
I see my clients as partners for the long term. Many of my clients become friends, and many of my friends become clients. I love my work, and working with people who are just as passionate about their own craft.
How well do you know your users?
Designing without understanding your users is decoration. There's no single measure for what works, your approach need's to be unique to your situation. The following continuum is essential to keep in mind:
Behaviour & Context
Cognition & Emotion
Process & Physical
What's this look like for you?
For every $1 invested in UX, you'll get between $2 & $100 in return.
Rather than seeing this as an expense, ask yourself - what's the cost of your efforts without it?